Privacy policy
Last updated: June 4, 2026
This Privacy Policy describes how FamilyGenius® (hereinafter, the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit or use our services, make a purchase on thefamilygenius.com (hereinafter, the “Site”) or otherwise communicate with us in relation to the Site (collectively, the “Services”). For the purposes of this Privacy Policy, the terms “you” and “your” refer to you as a user of the Services, whether as a customer, website visitor or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other measures required by applicable law.
Collection and use of your personal information
To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use the information we collect to communicate with you, provide or improve the Services, comply with any applicable legal obligation, enforce the applicable terms of service and protect or defend the Services, our rights, the rights of our users and the rights of others.
Personal information we collect
The types of personal information we obtain about you depend on how you interact with our Site and how you use our Services. The term “personal information” is used to refer to information that identifies or describes you individually, as well as information that may be related or associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
The information you submit directly through our Services may include the following:
Contact details: including your name, address, telephone number and email address.
Order information: including your name, billing address, shipping address, payment confirmation, email address and telephone number.
Account information: including your username, password, security questions and other information used for account security purposes.
Customer support information: including the information you choose to include in communications with us, such as when you send a message through the Services.
Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information; however, doing so may prevent you from using or accessing these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (hereinafter, “Usage Data”). To do so, we may use cookies, pixels and similar technologies (hereinafter, “Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers that may collect information on our behalf, such as:
Companies that support our Site and Services, such as Shopify.
Our payment processors, which collect payment information (for example, bank account details, credit or debit card information, billing address) in order to process your payment, prepare your orders and provide the products or services you have requested, so that we can fulfil our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or the third parties we work with, may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, external libraries and cookies.
Any information we obtain from third parties will be processed in accordance with this Privacy Policy. Please also see the following section, Third-party websites and links.
Use of your personal information
Provision of services and products. We use your personal information to provide you with the Services and thereby fulfil our contract with you, including processing your payments, preparing orders, sending notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns or exchanges, and providing other features and functionalities related to your account. We may also improve your shopping experience by allowing Shopify to link your account with other Shopify services that you choose to use. In that case, Shopify will process your information as described in its Privacy Policy and Consumer Privacy Policy.
Marketing and advertising. We may use your personal information for promotional and marketing purposes, such as sending you promotional, advertising and marketing communications by email, text message or postal mail, as well as showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising both on our Site and on other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6(1)(f) of the GDPR.
Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other details with anyone. If you believe that your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our website, both for you and for other customers, in accordance with Art. 6(1)(f) of the GDPR.
Communications and service improvement. We use your personal information to provide customer support services and improve our Services. This is in our legitimate interest in order to respond to you, provide effective services and maintain our business relationship with you, in accordance with Art. 6(1)(f) of the GDPR.
Cookies
Like many other websites, our Site uses cookies. For specific information about the Cookies we use in relation to the operation of our store with Shopify, please see https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and Services (including remembering your actions and preferences), as well as to generate reports and statistics and better understand user interaction with the Services (in our legitimate interest to administer, improve and optimise the Services). We may also allow third parties and service providers to use Cookies on our Site to better personalise services, products and advertising on our Site and other websites.
Most browsers accept Cookies automatically by default, but you can choose to configure your browser to remove or reject cookies through your browser controls. Please note that removing or blocking Cookies may negatively affect your user experience and may cause some of the Services, including certain general features and functionalities, to work incorrectly or become unavailable. In addition, blocking Cookies may not completely prevent information from being shared with third parties, such as our advertising partners.
Disclosure of your personal information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes or other reasons under this Privacy Policy. Such circumstances may include the following:
With vendors or other third parties that provide services on our behalf (for example, IT management, payment processing, data reporting and statistics, customer support services, cloud storage, order preparation and shipping).
With business and marketing partners to show you advertising and provide services to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you indicate, request or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through the use of social media widgets or login integrations with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interest in running a successful business.
In connection with business transactions, such as mergers or bankruptcies, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), enforce applicable terms of service and protect or defend the Services, as well as our rights, the rights of our users and the rights of others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes described above in “Collection and use of your personal information” and “Disclosure of your personal information”:
Category / Categories of recipients
Identifiers, such as basic contact details and specific order and account information.
Commercial information, such as order data, purchase information and customer support information.
Internet or other similar network activity, such as Usage Data.
Geolocation data, such as locations determined by an IP address or other technical measures.
Vendors and third parties that provide services on our behalf (such as internet service providers, payment processors, fulfilment partners, customer support partners and data reporting and analytics providers).
Business and marketing partners.
Affiliates.
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of participating in advertising and marketing activities as described below.
We have “sold” and “shared” (as those terms are defined under applicable law) personal information during the previous 12 months for the purpose of participating in advertising and marketing activities as described below.
Category of personal information / Categories of recipients
Identifiers such as name, email address and telephone number. / Business and marketing partners.
Commercial information such as records of products or services purchased. / Business and marketing partners.
Usage Data. / Business and marketing partners.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or are not under our control, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on them. Information that you provide on public or semi-public sites, including information that you share on external social media platforms, may also be visible to other users of the Services and/or users of those external platforms, without limitation as to its use by us or by third parties. Our inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or of their owners or operators, except as disclosed in the Services.
Children’s data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under 16 years of age.
Security and retention of your information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may not be secure while in transit. Therefore, we recommend that you do not use insecure channels to communicate sensitive or confidential information.
The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may apply only in certain circumstances, which may allow us to refuse your request in certain cases and as permitted by law.
Right of access/knowledge: You may have the right to request access to the personal information we hold about you, including details relating to how we use and share your information.
Right to deletion: You may have the right to request the deletion of personal information that we hold about you.
Right to correction: You may have the right to request the correction of inaccurate personal information that we hold about you.
Right to portability: You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to a third party, in certain circumstances and subject to certain exceptions.
Right to opt out of sale, sharing or targeted advertising: You may have the right to request that we do not “sell” or “share” your personal information, or to opt out of the processing of your personal information for the purposes of “targeted advertising”, as defined under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, this will be treated as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.
Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal information.
Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we refuse to process your request. You may do so by responding directly to our refusal.
Managing communication preferences: We may send you promotional emails, and you may unsubscribe at any time through the unsubscribe option available in the emails we send. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
Please note that exercising any of these rights will not result in any form of discrimination by us. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting requests from an agent, we will require evidence that you have authorised that agent to act on your behalf. We may also need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have any complaint about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with the response we have provided to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your local competent data protection authority. For the EEA, you can find a list of the supervisory authorities responsible for data protection here.
International users
Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal information may also be processed by staff and third-party service providers and partners in those countries.
If we transfer your personal information outside Europe, we will use recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the competent authority of the United Kingdom, as applicable, unless the data transfer is made to countries that provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you may call us, send an email to contact@geniustreebrands.com or contact us at Ronda de les Pollancredes 17, 08570, ES.
For the purposes of applicable data protection laws, unless explicitly stated otherwise, we are the controller of your personal information.
Legal Name: GeniusTree Brands S.L.
Registered Address: Ronda de les Pollancredes, 17 - 08570 - Torelló, Spain
Tax ID: B22772974